Paul Adams aus dem Google UX-Team (User Experience) präsentiert die Idee, die Hintergründe und die Vorstellungen über das neue Social Network von Google.
Wenn er dazu 216 slides braucht, dann bin ich sehr auf das Ergebnis und den Erfolg gespannt…
<img style=”visibility:hidden;width:0px;height:0px;” border=0 width=0 height=0 src=”http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNzg2NzM2MDM*ODQmcHQ9MTI3ODY3MzYzNjM3NyZwPTEwMTkxJmQ9V*ZfZW1iZWRfZG9jdW1lbnQmZz*zJm89ZDk1/NzRmMjU4MjJhNDkyODllZGEyYmQxOWY5OTZiZGEmb2Y9MA==.gif” /><div style=”width:477px” id=”__ss_4656436″><strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/padday/the-real-life-social-network-v2″ title=”The Real Life Social Network v2″>The Real Life Social Network v2</a></strong><object id=”__sse4656436″ width=”477″ height=”510″><param name=”movie” value=”http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&stripped_title=the-real-life-social-network-v2″ /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed name=”__sse4656436″ src=”http://static.slidesharecdn.com/swf/doc_player.swf?doc=vtm2010-100701010846-phpapp01&stripped_title=the-real-life-social-network-v2″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”477″ height=”510″ FlashVars=”gig_lt=1278673603484&gig_pt=1278673636377&gig_g=3″></embed> <param name=”FlashVars” value=”gig_lt=1278673603484&gig_pt=1278673636377&gig_g=3″ /></object><div style=”padding:5px 0 12px”>View more <a href=”http://www.slideshare.net/”>documents</a> from <a href=”http://www.slideshare.net/padday”>Paul Adams</a>.</div></div>
Wahrscheinlich hat der ein oder andere bereits vom MunichNetwork gehört, gelesen oder war bereits auf einer der zahlreichen Veranstaltungen.
Als Vertreter der Münchner Venture Capital Szene sitze ich seit einige Zeit im Vorstand vom MunichNetwork. Die weiteren Vorstandsmitglieder stammen aus der Industrie, der Forschung oder sind/waren erfolgreiche Unternehmer.
Was ist das MunichNetwork?
Das MunichNetwork verbindet Technologieunternehmer – untereinander, mit Industrie und Anwendern, mit Forschung und Entwicklung, mit Investoren und international.
Dieses gilt insbesondere für die vielen Technologie-Startups am Standort München. Für Gründer kann das MunichNetwork die ersten Schritte vereinfachen:
Kontakte im Netzwerk
Kapital- und Marktzugang sowie Industriekooperationen im Technology & Innovation Network
Das Team vom MunichNetwork kennt die wichtigen Player in der Region und ist in der Lage die richtigen Ansprechpartner bei Industrieunternehmen und potentiellen Investoren (Business Angels und Venture Capital Investoren) zu nennen sowie erste Kontakte herzustellen.
Das Technology & Innovation Network bietet die Plattform für Technologie-Startups auf der Suche nach Kapital von Business Angels, Venture Capital Funds und Corporate Venture Capital oder nach Industrieverbindungen für Geschäftsbeziehungen, insbesondere Entwicklungskooperationen, Lizensierungspartnerschaften und den Aufbau von Kunden-Lieferantenbeziehungen.
Für Startups die nach Kapital suchen aber noch nicht „reif“ für einen Venture Capital Investor sind, lohnt es sich hier zu registrieren.
Viele sehen Social Gaming als einen neuen Markt – ja, als einen neuen Trend. Als wir (Target Partners) Ende 2008 in Scoreloop investierten, haben wir uns natürlich sehr intensiv mit diesem Markt und dem User-Verhalten beschäftigt. Schon damals ist uns eines sehr schnell bewusst geworden: Spiele waren schon immer sozial. Menschen spielen seit Uhrzeiten zusammen. Sie wollen sich gegenseitig messen und sie wollen das gemeinsame Spielerlebnis haben. Der Unternehmer Jon Radoff macht dieses in seiner sehr guten Übersicht deutlich.
During my time as an entrepreneur I’ve got a lot of similar pitches from Venture Capitalists when they were trying to convince my colleagues and me to let them invest:
You’ll get smart money
We bring money and we’ll add value
We’ll support you and your team
We have a huge industry network
We’ll actively support you
and a lot more
At the beginning I wasn’t skeptical about the ability of Venture Capital Investors to add value. Everybody told me more or less the same story and I believed them. I was more than blond an inexperienced about the venture industry, their players and the background of them.
Isn’t it true that every venture capital investor needs to bring more than money onto the table? Otherwise he would be a banker
An entrepreneur has to take a decision, which VC might be the right investor. And the entrepreneur has to take into account that the investor will become shareholder, most likely board member, “co-entrepreneur”, owner of veto rights for particular decisions and adviser for the next years.
What kind of added value can you expect?
Networking – introductions to all kind of people and groups
Business Development – open doors, pitching on conferences, etc.
Recruiting – using its own network, saving money for head hunters and advising in the decision
Raising Equity – support in further investment rounds
Strategic Advice – general discussion and advise about the proposition, positioning, products, expansion, etc.
Save Resources (time and cash) – help to avoid reinventing the wheel and staying focused
PR – an announcement about an investment will increase the credibility and of the startup
Exits – helping to take the right exit and maximize the outcomes
Few investors are able to provide value on all these fronts. But great VCs will help where they can be helpful and staying out of the way the rest of the time.
My advise to all entrepreneurs:
Start your own due diligence about us (the VCs) and call some entrepreneurs who made experiences with the particular VC firm and investment manager you are considering as a potential shareholder and investor.
Most importantly – you are sitting on the driver seat – not we as the VC. You are the entrepreneur and the executive. You build your company, hire great talents, raise money, make strategic decisions and you are the market expert.
A good VC can and will support you without sitting on your driver seat.
We (Target Partners) have invested in JouleX, Inc., an Atlanta-based developer of software for reducing the energy usage of IT networks. JouleX will use the funds to further expand development and sales of its products in the U.S. and EMEA. JouleX has its roots in Munich, Germany.
Josef Brunner, a serial entrepreneur and founder of JouleX who lives in Munich presented the technology to me in summer 2009. Josef and I know each other since 2005. I was impressed about the clear benefit of JouleX, its technology and about Josef’s traction. Back in summer 2009 he was more or less a “one man show”.
Josef and I immediately started to work on that case. The first evaluation has shown that the company was facing two main challenges:
Josef was the only founder and executive. We decided to find and recruit a perfect team of co-founders and executives who will run the company together with Josef.
Due to the fact that Germany is not the center of gravity for enterprise software we decided to locate the company as an Inc. in the US.
Long story short:
We were able to recruit two additional co-founders through our industry network and together with the team we decided to locate the company in the Atlanta, USA.
Tom Noonan, president and CEO of JouleX, is also the former co-founder and CEO of Internet Security Systems, which was acquired by IBM for $1.5 billion. Tom and Chris Klaus launched ISS in 1994, taking it from a startup to nearly $400 million dollars by 2008. Prior to ISS, Tom held senior positions at Dun & Bradstreet Software, where he was vice president, Worldwide Marketing. Before joining D&B Software, he specialized in automated control systems for computer-integrated manufacturing. Tom also founded two successful technology companies: Actuation Electronics, a precision motion-control company and Leapfrog Technologies, a software development company. Tom holds a Mechanical Engineering degree from Georgia Tech and a business degree from Harvard.
JouleX video:
Rene Seeber is a successful entrepreneur and the CTO and co-founder of JouleX, where he manages the engineering team and oversees design and architecture of the JouleX Energy Manager. Prior to JouleX, he founded and sold two other companies: ONLY Solutions and Cobion. ONLY Solutions was a leading Image Search Engine, which he sold in 2000. Cobion was an enterprise content security provider that crawled and indexed all available web content (images and text) with its own data center and infrastructure consisting of thousands of computers. When Internet Security Systems (ISS) purchased Cobion in 2004, René became ISS’ chief scientist for content security products. René holds a master’s in Mathematics and Computer Science from the University of Kassel in Kassel, Germany.
Finally we seed funded JouleX in December 2009 and closed an additional investment round in March 2010.
Who is JouleX?
JouleX is leading the way in sustainable energy management systems for the enterprise. Its solutions deliver significant cost savings in the form of energy usage reductions across all networked devices, while also providing robust reporting that enables companies to comply with new carbon emissions monitoring requirements. JouleX’s mission is to change the way companies manage their energy consumption, and to help them become more energy efficient.
What solutions does JouleX offer?
JouleX Energy Manager (JEM) reduces energy costs, potentially by as much as 40 to 60 percent. It does this by monitoring, analyzing and managing energy usage of all network connected devices and systems, without the use of agents.
JEM is geared toward Global 2000 companies that wish to manage and significantly reduce the energy usage associated with their network-connected devices and systems.
What advantages does JEM offer compared to its competitors?
Importantly, JEM works without the use of device agents, dramatically reducing installation time and costs while also removing the maintenance burden associated with similar technologies. Other unique benefits include:
Installs in only a few hours
Uses Multi-state Energy Monitoring that provides granular visibility into energy usage
On-demand, third-party Energy Triggers reduce energy waste by precisely controlling energy usage, while exception lists ensure mission-critical device and system availability
JEM Energy Profile combines user, system and device information from multiple sources to generate a true, easy-to-understand energy profile
JEM Intelligent Asset Sync validates user, system and device inventory continuously
JEM Condition Controller queries and controls end point system condition, eliminating data and productivity loss
What is the market potential for the JouleX Energy Manager?
JouleX estimates that the market for enterprise energy management systems for the Global 2000 will approach $1 billion by 2016.
The consolidation of smaller social web sites have already started. Nobody needs more than one sport community or more than one social community for young mothers. Well, only a small group of people might be active for a longer time in niche social community.
This movie tells the story about the consolidation of even bigger social web sites. I am more than snoopy about the future of MySpace, Xing, etc.
